Home Remodeling The Expert Way

In virtually any market, there are a lot of experts struggling to get noticed and stand above the pack. The world is full of experts and if you don’t believe it, watch any cable news channel for an hour or two. No matter what content is covered in the stories they report, there will be an expert on the matter standing by. These experts do provide a genuinely useful service and serve a valuable role, but the challenge is that simply being an expert isn’t enough in today’s business world to differentiate yourself.

Once your name has appeared as the author of a sufficient number of useful, essay writing service articles, you’ll start getting invitations to speak. If they don’t come your way, start looking for them.

Good things do not always come to those who wait. You need to stop waiting for permission and approval. No one is going to come along and deem you the expert or hand you an award. This is something that you must step up and claim.

Too many authors try to promote themselves in ridiculous ways by writing on their websites how their book is a “must read” and contains the answer to all the reader’s problems. If you have to tell readers that, they aren’t going to believe you. Go find some legitimate testimonials from reliable people who will say those things about your book. You are not qualified to judge your own book because you have a vested interest in it.

How simple would building your business be if someone else was doing all the explaining for you? That’s exactly what your prospect is thinking. They are thinking I don’t have to know much because you or your sponsor is going to do all explaining for me. You can use an expert in several ways. You can have your expert do a presentation for your prospects in person. You can have your prospect talk to them via a 3 way call or at a weekly meeting if applicable.

Chatting. This one I especially find irritating. One day I was on Facebook, and an author, whom I didn’t know and who had already sent me three messages trying to tell me how great his book was and to let me know I could get it on Kindle for just $2.99, sent me a chat message about his book. If I don’t reply to your message, I sure don’t want to chat with you. I politely ignored him and logged off Facebook rather than tell him to quit harassing me. I wasn’t going to engage in an argument with him. But let’s be clear-I’m on Facebook to chat with my real friends. Not to read your book.

The good news about the statement is, that unlike many other marketing activities, it’s free. It can also be completed before the book is published. I start working on a differentiation statement for a new book long before the book is finished. This gives me ample time to tinker with the messages and to perfect them.

Virtually all of the most successful writers in history were also avid readers. There are probably few exceptions to this rule, if any. Stephen King says in his autobiography, “On Writing”, that he dedicates a minimum of four hours every day to reading. That’s because reading gives you ideas, new perspectives, and constantly introduces you to different writing styles that you can incorporate into your own work. You don’t have to read for four hours per day, but try to find plenty of time for reading. It’ll pay off by improving your writing.

The status is as good as being a university professor, which I also had for many years. If I were into status and pedestal-standing, which I’m not, that would be another reason for loving to be a writer. It’s important to some writers.

The fact is though, to boost your business profits, it is a huge advantage to mark yourself out as an expert. This applies whether you are selling to customers (for example the cupcake expert for your region) or to businesses (the local SEO expert). If you can do this, people will approach you rather than you having to knock on doors for business, you will get to do more interesting work as you are more in demand and you can justifiably charge a premium on the back of your expertise.

Book marketing is two-fold. Putting the book into the hands of readers and helping the reading public to know who you are as an author and writer. Literary reviews and press releases can be great tools for the Indie-published author to get free promotional material into the hands of readers. Brainstorm with other writers, bloggers and friends on how these tools can best be used to promote you as a professional writer.